7 Factors to Consider While Developing an E-Commerce Website

Before developing an e-commerce website, you need to understand the challenges associated with the process. The website must be user-friendly, intuitive and help to build a solid foundation that will differentiate your business from the other e-com players in the market. In a highly competitive online space, visibility and user experience will dictate the terms of success. To successfully implement the most effective methods, you can hire e-commerce website consultants offering offshore software development services.

Take a look at 7 factors that must be considered while developing an e-commerce website.

1. Identify Target Market

If you intend to launch an e-commerce site, you must be aware of the customer profile. Analyze the purchasing habits of existing customers. Find out whether they are interested in the product, which social networking sites they prefer and whether your identity suits this target market. In-depth knowledge of your customer base will help you to cater to their demands and requirements efficiently. It will eventually contribute towards the growth and development of your e-commerce business.

2. Create a Responsive Design

The popularity of smartphones has contributed to the demand for developing sites that are compatible with mobile devices. Make sure that your e-commerce site is optimized for mobile usage. A responsive design ensures easy access to the site from any device. During the designing phase you must keep the mobile user in mind before developing different aspects of the site, ranging from navigation to payment.

3. Choose Good E-Commerce Software

Good e-commerce software will help to build the credibility and visibility of your website. In order to maximize your returns, consult the offshore software development company about the pros and cons of each platform.

4. Include Site Search Feature

When you are developing the site, make provisions for website search. It should preferably have the auto-complete feature, which helps users to find relevant products available on your site. You can also help narrow down the search based on price, brand, design, category etc.

5. Ensure Security

The site must ensure the security of customer information. User information should be encrypted with SSL to provide maximum security for transactions. When customers are assured complete privacy, they are likely to purchase products from your site.

6. Site Optimization

Site Optimization is the key to retaining customers. It reduces load times and keeps the customer hooked to your site.

7. Marketing Plan

No matter how good your site is, you will never succeed without a proper marketing plan. Take the help of experts to create an effective online marketing strategy.

Aspire Software Consultancy has more than a decade of experience in creating e-commerce websites integrated with security features and payment gateways. They have worked with hundreds of clients across the globe. You can contact them for your e-commerce website development services.

Challenges in Implementing Enterprise Application and How You Can Overcome Them

Enterprise solution development in India is no easy task. It is a complex process that requires expertise and planning. The development phase is extremely crucial, and an unplanned approach can completely ruin the process. It is the main instrument for management, administration and planning.

Enterprise application development is required for the smooth functioning of an organization. It must be capable of catering to the needs of a company and integrate multiple systems to offer maximum return on investment (ROI). In order to achieve these goals, enterprise application development should create a synergy between operations. Let’s take a look at the factors that you need to focus on to make your enterprise development system a success.

Complete Synergy Among Operations: Within an enterprise application, all the components such as supply chain management, sales, customer information management etc. must be in sync with each other. Any sub-system blocking another process will not result in a successful enterprise application. 

Flexibility and Scalability: The solution should be flexible and scalable. In order to adapt to the shifting paradigms of business, an application should be able to adjust and adapt to the new requirements.

Adaptive and Accommodative: An enterprise application must be adaptive and accommodative. As a company introduces new systems from time to time, the process requirements also change. The application should be able to cope with such changes and accommodate them within its fold. If required, the application should be capable of replacing an older system with a new one without affecting the system’s overall coordination.

Challenges Faced by Enterprise Application Development

There are several challenges on the road to enterprise solution development in India such as:

Continuous Change of Business Requirements: The requirements of modern businesses are continuously changing. It might be due to technological transformations or economic issues. A merger or acquisition can also change the course of an organization. Similarly, the need to adapt to new methods might bring about changes. Therefore, while developing an enterprise application, it is essential to create a flexible and scalable method that can accommodate changes.

Security: Another major concern is security. A strong security system with firewalls and encryptions is a necessity, and while developing enterprise applications, this must not be taken lightly.

Use of Mobile Platform: The transition to the mobile platform should be streamlined. To create a successful application, you require layouts and fields that fit the mobile format perfectly.

Aspire Software Consultancy offers the best enterprise solution development in India. Contact us to know how we can help you to create an enterprise solution that matches your business model and requirements.