From big industrialists to small businesses, everyone
seems to jump on the Salesforce bandwagon. But what is Salesforce? It is a
cloud-based CRM or customer relationship management service, which is used as a
powerful marketing and promotional tool. A Salesforce
development company helps boost your business by optimizing sales.
Basics of Salesforce
The growing popularity of Salesforce can be owed to its
ability to connect with partners, business associates and customers
successfully. The best salesforce consulting companies help to integrate
the platform with other systems to create a customized solution for your
business. It creates a personalized marketing experience that is unique to your
area of operation. As a result, it boosts cross-selling and up-selling. The
custom cloud-based solutions focus on different verticals ranging from sales,
marketing, promotions, collaborations, services and operations.
Specialized cloud and mobile solutions are prepared by a Salesforce
development company to empower every aspect of your business. Some of the
typical tasks taken up by a Salesforce developer can include:
• Salesforce
instance setup & configuration
• AppExchange
product development
• Force.com
sites development
• Integrating
the Salesforce platform with other existing systems
• Creating
customized solutions according to client specifications
• Salesforce
classic to Lightning transformation
• Data
conversion & migration
Advantages of
Salesforce
Salesforce has become one of the most popular cloud-based
services in the world for a reason. It offers multiple benefits to its users
and enables businesses to understand their customer base and significantly
increase their numbers. It also helps improve relationships with clients.
Companies can also track and access web analytics,
customer success reports and complaints in real time with this cloud-based
software. Besides, cloud storage leads to ease of access and you do not have to
be present at the office always to get hold of data and reports.
Due to the diverse range of systems it integrates,
companies can use Salesforce to track sales, analyze performances and designate
spending on certain sectors. It is also a very powerful marketing tool and
helps to send targeted as well as personalized messages to prospective
customers. It can use data from multiple sources to trigger actions based on
the actions taken by customers.
A Salesforce
development company can easily create apps and integrate customer data
from any source with the help of this service. It allows continuous innovations
and automates redundant tasks easily.
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